Article Marketing Branding Can Help Any Business

Article marketing is certainly a significant part of growing a business with proper branding strategies. When you decide upon setting up a business then branding plays a very important role. The main purpose of branding is to create reputation and name for your business. The image of your business is as important as your own business.

Article marketing is a great source of formulating the image of your business. With the correct content and high quality articles you are able to build upon a reputation which fosters that you are skilled and adept in business. The name which you use for your article and brand should be really the one which stands out. It should be easily identifiable and people should be able to relate to it.

Few things which should be taken care of in any article while you aim on good branding are, name of the article which should be absolutely identifiable, image used should be respectable and attractive, the promise that you can actually help the readers and finally motivation that the article builds in readers that they can work with you with faith.

The name should be connected with your sole purpose of the business. It must have a generic usage which people can easily relate to. Make your brand name something that is exciting at the same time simple and relates directly to the kind of business which you are doing. In this way you shall be able to grasp the attention of the customers. Do not mould the spelling much as it will make it difficult for people to get to your URL.

There are lots of opportunities offered by Article branding through which you can get your brand name recognized by the various users. You can make your brand stand out if you give quality content and speak about your stuff in correct and positive tone while being realistic.

Do not make it something too fancy which is difficult to relate to. The name of your website should be such that people like it and remember, so the band name should be nice too. Make sure that it is simple and appealing which does not leave the mind of the customer that easily.

The image you pass on has to be attractive to the shopper. The shoppers must be interested in dealing with you. And the image can actually help you do this in a considerably significant manner. It must be able to make them feel good about you and your product. You need to move towards this from a variety of different frontages. You have to put together things that are attractive to the eyeball and to the psyche of customers.

How to Write a Non Fiction Book in 7 Days Flat: 5 New Rules for Marketers & Brand Builders

Who else would love to write a non fiction book in 7 days or less? Think that sounds too good to be true? Think that you’ve got to write a BAD book if you write it quickly, or with a system?

Think again! If you are someone who would love to see your name on Amazon, with a book that helps people, and builds BUZZ for your blog, brand, business and bank account, this article was written with YOU in mind.

Curious to know more? Continue reading as we take a closer look at 7 super simple new rules for self publishing a QUALITY book in only 7 days.

Rule #1: How many by when? This is so important, and is the piece that if you skip, you’ll simply lower the odds that you actually follow through and get it done.

Set a word count, and a day deadline and stick with it… good bad or indifferent. In other words, commit to publishing on the date you set, EVEN if the book you’ve created isn’t as good as you hoped it would be. (you can always go back and edit it once it’s live) Set a 7 day target, and a per diem content count, and stay fiercely focused on getting it done.

Rule #2: Teach, don’t write. This is super critical for non fiction books. If you fashion yourself to be Shakespeare, or are trying to write the WAR AND PEACE of your niche, market or topic, you’ll never get your book published. Think of yourself as a teacher, not a writer and the inclination to craft the perfect poetic prose won’t seem nearly as important. (and you’ll do help far more people as a result)

Rule #3: Teach one thing at a time: Avoid the urge to overwhelm, or data dump all of your niche knowledge in one place. Think small, but series. Stick with one simple take away or teaching per book, and aim to improve your audiences life in one concrete way per piece of content you self publish using this system

Rule #4: Make people better! This goes hand in hand with the teach don’t write ethos… and should be your primary purpose for writing the book in the first place. What have you touched, tasted, experienced or explored that can help me live a better, bolder, happier or healthier life? Focus on transforming the lives of those who trust you with their time and attention, and apply an altruistic energy to what you put out into the world. It will come back to you, I promise.

Rule #5: To get your book done in 7 days, structure it like this:

Intro
Core Concept
Exercise/Primary Technique
Challenges/FAQ
Homework
Small Ask
Big Ask

Every day, focus on just one element of the above, and get it done. Don’t play or stray from that day’s task, and you’ll be amazed and how quickly and easily you find your book finished as a result.

Internet Marketing – Branding Yourself

The first step in being successful in Marketing is branding yourself as and expert in the field of your choosing, now this can be very daunting for some and the reason being is because of the word expert. Let me define this word so we can further break it down. Expert defined is (person with special skill in a particular field), now when we break this down, an expert is just a person, and your special skill is how you do things in your specified niche or field. With that being said we are all special and the things we do are special now all we have to do is choose a field or niche.

So we have broken down what makes us experts. This is important because once you realize that you are in fact an expert, all your actions should support that. Now no one is perfect is a true statement but, when a blunder occurs it should not be because of your lack of expertise but instead the human condition of not being perfect.

Now you are the expert and ready to brand yourself.

The reason for branding yourself is. Branding yourself is imperative because if you choose to do anything on line you would like to have prospects seeking you out first rather then the products you endorse. Why? Let go over the reasons.

Now you are the expert and ready to brand yourself.

The first reason and I think the most obvious is the fact of your competition on the internet, your competitors. Literally thousands of people and bots are selling your same products. If you have ever joined an affiliate site with premade websites don’t be fooled you are really not alone, but if I were to Google your name or your brand I have instantly set you apart from the rest.

Reason number two, real time markets are changing and what opportunities are here now might not be here tomorrow are months down the line, so if you have branded a company transitioning from opportunity to the next will not be as smooth as you like.

Ways to brand yourself.

The way to brand yourself is in your profile about me section in just about every social site, blog, or article submitting site on the net. These are great opportunities to give value and information about yourself, so make it good content with emotion. This leads to the next way to brand you.

Writing articles and giving people valuable content shows that you are knowledgeable and you are willing to help. Start a blog where you can send people to receive this content
Another way is through video, this is really effective because it allows your prospects to build memories, be personable even funny.

Be consistent because changing your campaign strategy is o.k. but not being concise is not good when you are establishing yourself as a leader.

Using pictures can be another way of branding yourself. People will associate you with your surroundings and others you associate with. Have you ever heard a picture is worth a thousand words?

Successfully branding yourself in internet Marketing means more traffic, more leads, more targeted leads, which in turn will bring you more money.

Mobile Marketing – Branding on the Go!

With the proliferation of SmartPhones (3G iPhones), and now SuperPhones (4G Android OS), it has never been easier for consumers to connect on social media channels, surf the web, and make purchases online wherever and whenever.

When an advertisement sparks your interest, pertinent and relevant information is immediately available on your SuperPhone. New technology enables you to simply scan QR Codes with an App on your SmartPhone, and be instantly connected to a website, a video clip, phone number or to whatever the online marketers opt to link to that QR Code.

According to ComsScore’s new Mobile Metrix 2.0 report highlighted USA SmartPhone users vs Desktop users on Facebook:

SuperPhone: 441 mins. per month (7 hrs. and 21 mins.) vs

Desktop Computer: 391 mins. per month (6 hrs., 31 mins.)

Shared Advantages

Mobile branding shares many of the same advantages of Internet marketing. However, the First Mover Advantage (FMA) for marketers and businesses, unlike more traditional forms of media, is that the results of Internet and mobile marketing are measurable and traceable. Online marketers can now see the efficacy of certain Internet campaigns, they can track who is accessing their website, the means of access, and the duration of the visit. The consumer may feel somewhat uneasy with this tracking feature, but marketers find the information invaluable when determining the effectiveness of campaigns and the measurable results attained. Additionally, although the cost of mobile and Internet marketing is considerably less than traditional media, it offers a local and global reach. Why spend tens of thousands of dollars on TV commercials that are broadcast in but one specific region and language, when at a fraction of that expense, your mobile message would enable you to reach potential customers on a global basis 24/7/365? On the flip side your mobile client is always moving, easily distracted and highly demanding. Speed of execution and a focused and relevant content strategy are critical to your campaign’s long-term and short-term success.

Mobile Website Checklist:

– Create a Mobile Search Plan

– Understand Search Engines for Mobile(Google Mobile, Bing Mobile, Yahoo Mobile, etc.)

– Add a Click-to-Call Button and Additional CTAs

– Build a Mobile Website Map and Keep Your Code Clean

– Optimize Browser for SuperPhone Speed

– Install a Sensor to Confirm Browser Device (iPhone, Android, Blackberry, etc.)

– Keep it Simple with Streamlined Features (I.e., avoid flash intros, etc.)

– Be aware that Websites are designed to be viewed on a 20″ monitor vs a 3.5″ HD SuperPhone

First Mover Advantage

Acknowledge that the mobile device has become the ultimate source of information and research for many global users. Only a handful of B2B and B2C companies actually tailor their websites to mobile devices, thus the user-friendly mobile website optimized for a mobile search is an indispensable component of any company’s brand marketing and business development plans. If your site is not easily accessible, your target audience instantly exit your site and enter your competitor’s.