Social Media Marketing – Most Convenient Way to Market Brands

Social media marketing means participating in various kinds of social websites, article databases and web forums to promote ones brand/business. Some of the ways to market your brand on the Internet is blog writing, social book marking sites, social news or article marketing. It allows brand promotion in a priceless, quick and interactive manner. Social media marketing is the best method to know readers perspective so as to make your brand consumer friendly.

In social media marketing, communication and collaboration with the Internet users plays a vital role in marketing ones brand. Some important tools of communication and collaboration in social media marketing are as follows.

Blogs: – blogs are the websites that provides the internet users space to write on whatever topic they want. So, one can make use of blogs to address benefits of brand one is promoting for. Some such blogs/microblogs are wordpress and typepad.

Social networking websites: – These sites help companies to discover new people and collaborate with them on mutual benefit basis so as to boost popularity of ones brand. These social networking sites provide personal touch to ones promotional campaign. Some such social networking sites are Facebook and Orkut.

Opinion sites: – One can boost popularity and credibility of a brand by adding consumers reviews in the promotional content. One can take consumers opinions also on the choice of brand. Some such opinions can be shared and added by making use of websites like Amazon reviews and Yelp.

Social bookmarking sites: – Social bookmarking sites are very popular in the search engines. Social bookmarking website is a popular medium to boost traffic in your webpage by the help of bookmarks. One can place ones newsletters or posts in these social bookmarking sites. Some social bookmarking sites are del.icio.us and StumbleUpon.

One can make use of social media optimization for online marketing of brands in a highly beneficial way as it increases links, makes bookmarking easier, rewards mobility to the content and makes teaming up with different people easy. It increases visibility of a brand thereby boosting confidence of the businessperson to promote more on the Internet. It can bring a considerable increase in the number of subscribers by providing good exposure to ones brand. One of the prime reasons for using social media marketing through social media optimization is to increase ranking in search engines.

Social media marketing can be made successful by making friends on social websites who in turn can create different opportunities like guest blogging opportunity, speaking engagements and referrals for the brand or business to be promoted. It helps one in getting quick turnaround simply by hitting the front page of any news and bookmark sites. It can take the popularity of a brand on new heights as it is an interactive marketing strategy where one can take simultaneous feedback of the consumers so as to improve cons of the brand.

Social media marketing is also popular marketing medium because it does not follow the traditional banner type advertisement style. It is an advanced technique that can be boosted by the use of search engine optimization.

So, one can define social media marketing as an off-page feature of Social Media. In social media marketing one can make use of “viral” video on YouTube and other video sites for popularizing the brand.

Daycare Marketing – Branding

This article is the first article in a five-part series that details exactly what you need to market your daycare and make it a success.

Some people think daycare marketing is as simple as placing a classifieds or yellow page ad, and for some, it can be. If you have competition (and you probably do), however, you can earn a majority local market share by successfully branding your daycare business.

Importance of a branded image

Branding is important because people purchase on emotion. Parents choose businesses that share their values, especially when it comes to their children. It’s important to identify and promote your branded identity so you can connect with your target clientele at a glance. A well-rounded branded strategy allows you to do just that. Careful critical thinking now pays huge dividends later.

If your daycare is not branded, then you’re just another daycare. There’s nothing that separates you from the competition. This reduces your potential customer pool to make choices based on factors such as price, convenience and preconceived notions. Without a branded identity, you have no control over preconceptions and therefore you’re forced to either compete on pricing and location alone. This is not a way to grow your business. Cheap does not outsell quality.

How to identify your branded image

Instead, you should compete based on public perception, which you can control with a branded image. To identify your branded image, you have to consider how you’re different from your competitors. What do you offer that they don’t (or that they don’t promote)? Many parents prefer a daycare that not only safeguards their children while they’re at work, but also fosters intellectual, physical and emotional growth through education, play time and cooperative learning. Perhaps you’re the “Learning Daycare” or the “Strong Body, Sound Mind Daycare.” Maybe you’re in a specialized niche such as the “Spiritual Daycare.”

To help you define what type of daycare you are, consider the features and benefits you offer your clientele. Understand the distinction between the two. Education is a feature, for example, while fostering critical thinking is a benefit. List all of your features and benefits, and pick the most important that also differentiate you from the competition to base your brand on.

You also have to understand your customers, and what motivates them. All parents want their children to receive the best care possible, but at the same time a daycare located near a university might have clientele with very different secondary motivators than a daycare located near an industrial park. What is your mission, and how does this mission apply to and benefit your clientele?

Once you’ve identified your differences, strengths, clientele, benefits and motivators, wrap them all together into a singular branded image that expresses who you are, what you do, and how you do it.

Branding through design

Skilled graphic design can transform your daycare’s branded identity from a concept to a visual motivator. This image is what the world will see, and your audience will perceive the ideal and emotions that your image expresses. The power of design is limitless, especially when you incorporate sound brand identity design principles for your daycare.

Your daycare colors, logo, corporate identity package, website, and other marketing materials are all a reflection of your brand; so familiar, cohesive design must be applied to all mediums. The goal is for your prospects to be able to glance at your material and instantly recognize who it’s from and what you stand for. When you achieve this, you’ve developed an excellent daycare brand identity.

Email Marketing – Brand Awareness Guaranteed

During the commencement of the lifecycle of a product or brand, it is an obligatory fact to make sure that the product reaches the eye of the customer, as a matter of fact; every product does reach the customers eye, but how many of them actually attract the eye?

The answer to the above asked question lies behind a strategy called Brand Awareness, which is ultimately the ideal method to not only get your product to catch the eye of your customer; but to create a desire within to deliberately purchase your product.

Read below on how Email marketing can help create brand awareness

1. Graphical Interface

The great technology of Email allows you to use vibrant colours and extensive graphics along with the highest level of marketing skills to customize your campaign in such a manner, that it creates the best it can offer just to attract your customer. It creates the ideal opportunity for you to display your product right in front of your customer’s eye.

2. Global Recognition

Disparate any other method of advertising, marketing using the technology of Emails avails you with a benefit of reaching a global audience; it dismantles the borders of spreading your product and enables it to reach new boundaries. This ensures that your product or brand is now internationally recognized.

3. Immediate Response

Out of the best strategies used for promoting your product, Response is the ultimate key to the perfect awareness of your product or brand. The fastest responder in today’s era of communication is the only powerful tool called Email. Email Marketing will allow you to get the ultimate response immediately to stay updated with your customer’s requirements.

4. Dedicated Target Audience

The main element of creating brand awareness is to know the audience that you are catering. This helps you to target your product effectively and prominently ensuring a higher target of prospects. This service can be highly customized along with the help of targeted email marketing campaigns.

5. Cost effective

In the initial stages of promoting your brand, you do not expect to bankrupt your company by spending massive amounts of money on useless advertising campaigns that do not provide results. Switch to a solution that helps you win your customers attention and helps keep your budget intact for a promising growth for a great future ahead.

Switch to email marketing today for the ultimate in brand awareness, reach your customers directly without hindrance and hassle. Explore your markets with freedom and discover new regions of communication among your customers. Join hands with technology that is eco friendly and helps save the planet too. The future of your Product or brand is in your hands. Think wisely for a better tomorrow. As said by Mark Twain “Many a small thing has been made large by the right kind of advertising.”

Network Marketing – “Branding Yourself” Is a Mistake

Network marketing is a duplication business. How well people do has a close correlation with how well they can apply, teach and duplicate a simple, proven, business-building method. To appeal to as high a proportion of people as possible, and even more importantly to be duplicable by as high a proportion of people as possible, your system should, in general, be designed to make people think “I can do that”. More specifically, it should avoid people thinking “I can see that this person’s an expert, and even if I could learn to do some of what she does, I’d never be able to teach others how to do it, let alone how to teach it to their groups.”

This is the point, sadly for so many people in our industry, over which a wheel comes off, because they make the mistake of trying to “brand themselves”, to look like a leader, an expert, a coach, a guru, or whatever else you want to call it.

Branding yourself – a fairly recent corruption of network marketing, often inappropriately derived from the precepts of internet marketing – is really a huge red herring, and not a very palatable one. This isn’t what most people want to do, and if they try to duplicate it, they can very easily lose more than they gain, overall, sometimes even without quite realising it.

This is all simple, logical, self-evident stuff, really, if you think about it: branding is a way of distinguishing something, attempting to portray it as being different from (impliedly, in this context, “superior to”) anything/anyone else. If everyone branded themselves, they wouldn’t really be different at all, would they? Our business model in network marketing is about duplicability, isn’t it? People want to follow leadership, to some extent, but there’s still a very obvious conflict between branding and duplication. As someone very successful in my downline put it recently: I think my difficulty with this relates mostly to the apparent conflict between saying, by inference, “I’m the expert; I’m the leader; I’m different from (better than?) everyone else” and saying, in effect, “This is a simple, duplicable business in which all you have to do is the same as what I do: be the same as me and you can succeed”.

There’s very clearly a way in which the more you brand yourself, the more remote, unattainable and off-putting you make what you’re doing appear to people who want to copy you.

In this regard, as in so many others – some very apparent and others exactly the opposite – the paths to success of internet marketing and network marketing could hardly be more diametrically opposed. This is one of the factors that makes so readily understandable the enormously high drop-out rate of people trying to build their network marketing business primarily online.

In network marketing, the people who are most successful are typically the ones who achieve the most duplication. Not necessarily duplication of themselves, of course, but of their proven system. People aren’t exactly duplicable but simple, proven systems can be, and the more simple they are and the less individuation they involve, the more successfully they tend to work.

Duplication, in this context, doesn’t mean becoming someone else, having a personality change, or anything so dramatic. It means learning to copy a simple system (and not one that requires advanced technological skills) that has worked successfully for others who were willing to use it, and teaching that same system to others. There’s nothing particularly clever or difficult about it, and that’s how ordinary people who are not trying to brand themselves can become so very highly successful in our industry (usually without needing to have their egos massaged by being seen as experts!).

For most kinds of internet marketing, doing all of this is very useful – maybe even essential. But to become hugely successful in network marketing, not only is it unnecessary, but it’s typically even counterproductive: anything and everything you do to present yourself as an expert, to brand yourself, to make yourself stand out, to look like a leader, can serve to increase the proportion of prospective business associates who will think “I could never do that”, and look elsewhere. And “internet leads” look elsewhere very quickly indeed: they’ve usually seen it all before, and 100 things like it. It’s really very difficult for many people to envisage themselves as “branded experts” and it’s certainly not something to which they have any aspirations. And in any case, who wants to limit their business to internet users?